If price is your starting point, Ford's 2026 Maverick Build & Price tool currently shows an XL configuration at $27,145 with the available 2.0L EcoBoost® engine, front-wheel drive, and 8-speed automatic transmission.
Ford's Maverick model page separately lists the XL's starting MSRP at $28,145 with the standard 2.5L Hybrid FWD powertrain.
That distinction matters. Ford is currently showing different entry figures depending on the tool and configuration, so shoppers should treat $27,145 as a Build & Price configuration figure rather than a universal Maverick starting MSRP.
For shoppers around Hagerstown and Washington County, the Escape, Bronco Sport, Mustang, and Ranger also have current entry configurations below $35,000 in Ford's Build & Price tools.
Which 2026 Ford Models Start Under $35,000?
| 2026 Ford | Vehicle Type | Ford Build & Price Figure* |
| Maverick XL | Compact pickup | $27,145 |
| Escape Active® | Compact SUV | $30,350 |
| Bronco Sport Big Bend® | Compact SUV | $32,340 |
| Mustang EcoBoost® Fastback | Sports car | $32,995 |
| Ranger XL | Midsize pickup | $33,550 |
*Figures checked in Ford's Build & Price tools on August 17, 2026. Ford's broader model or showroom pages may display different starting figures depending on powertrain, configuration, or how the vehicle is presented. Starting figures exclude applicable destination/delivery charges, taxes, government fees, finance charges, dealer processing charges, optional equipment, and other costs.
Use our new Ford inventory to compare actual vehicles, equipment, and dealer pricing. You can also browse our New Vehicles Under $35K shopping page.
Why Is the Maverick the Lowest-Priced Ford in Build & Price?
The Maverick currently has the lowest entry configuration shown in Ford's 2026 Build & Price tools.
The Maverick XL comes standard with a 2.5L hybrid powertrain and Power-Split Electric CVT. Ford also offers a lower-priced 2.0L EcoBoost FWD configuration with an 8-speed automatic.
XL models include SYNC® 4 with a 13.2-inch center display and 8-inch cluster display.
When properly equipped with available AWD and the 4K Tow Package, Maverick can tow up to 4,000 pounds.
For Hagerstown drivers who want pickup-bed utility without moving into a larger truck, Maverick is the first model we would compare.
What Is the Most Affordable 2026 Ford SUV?
The Escape Active® is currently the lowest-priced 2026 Ford SUV in Ford's Build & Price tool at $30,350.
It uses a 1.5L EcoBoost® engine with an 8-speed automatic and is offered in FWD and AWD configurations.
The Bronco Sport Big Bend® currently shows $32,340 in Ford's Build & Price tool.
Ford's broader showroom may display a different Bronco Sport entry figure, so use the Build & Price number here only as a configuration-specific comparison rather than a universal starting MSRP.
Bronco Sport Big Bend uses a 1.5L EcoBoost engine, comes with standard 4x4, and includes five standard G.O.A.T. Modes® plus a 13.2-inch center display.
We would start with Escape for everyday crossover use and compare Bronco Sport when standard 4x4 is a priority.
What If You Want a Sports Car or Midsize Pickup?
The 2026 Mustang EcoBoost® Fastback currently shows a $32,995 entry figure in Ford's Build & Price tool.
For buyers who need a midsize pickup, the 2026 Ranger XL currently shows a $33,550 entry figure.
That gives shoppers two very different choices at similar Build & Price levels: Mustang for a sports-car experience and Ranger for midsize-pickup utility.
Which Affordable Ford Fits Hagerstown Drivers?
We would match the model to what you actually need:
-
Maverick: Lowest current Build & Price entry point plus compact pickup versatility
-
Escape: Everyday crossover practicality
-
Bronco Sport: Compact SUV with standard 4x4
-
Mustang EcoBoost: Rear-wheel-drive sports-car experience
-
Ranger XL: Midsize pickup capability
We work with drivers throughout Hagerstown, Williamsport, Boonsboro, Smithsburg, and surrounding Maryland communities. A daily commuter, family shopper, and someone regularly carrying tools or outdoor gear can all land on a different model.
How Should You Shop for a Ford on a Budget?
Starting price is only one part of the purchase.
Start by checking our new Ford inventory, reviewing new-vehicle specials, estimating your trade-in value, and exploring financing options.
You can also use Customize Your Deal to review available purchase options online.
Actual dealer pricing, equipment, incentives, and eligibility can differ from Ford's Build & Price figures. Compare the complete transaction and the exact vehicle rather than relying on one headline number.
Frequently Asked Questions
What is the cheapest new Ford for 2026?
Ford's 2026 Maverick Build & Price tool currently shows the lowest configuration figure at $27,145 for a Maverick XL with the available 2.0L EcoBoost® FWD powertrain. Ford's Maverick model page separately lists the standard Hybrid FWD XL at a $28,145 starting MSRP.
What is the cheapest 2026 Ford SUV?
The Escape Active® currently shows a $30,350 entry figure in Ford's Build & Price tool, making it the lowest-priced 2026 Ford SUV in that tool.
Which 2026 Ford models have Build & Price figures below $35,000?
Current entry configurations below $35,000 include Maverick, Escape, Bronco Sport, Mustang, and Ranger.
Does Hagerstown Ford have new Fords under $35,000?
Inventory changes regularly. Check our new Ford inventory and New Vehicles Under $35K page for current vehicles and pricing.
Compare Affordable Ford Models With Us
Visit us at 1714 Massey Blvd, Hagerstown, MD 21740 or contact Hagerstown Ford to compare the models that fit your budget and driving needs.
Ford pricing, specifications, inventory, incentives, and dealer transaction prices can change. Build & Price figures may differ from pricing shown on Ford model pages or dealership inventory. Confirm current vehicle details and complete pricing before purchase.
Last reviewed: August 17, 2026